Futah began with a simple wish: to create the perfect beach towel – for everyone who puts freedom above all else.

The roots of the brand lie in Portugal and its coastline, which then as now is the starting point for every idea.

Futah still draws inspiration from the Atlantic for every single product – in tune with nature and with respect for its future.

Inspiration

Futah takes its cues from nature – a nature that does not follow the beaten track but goes its own way.

The inner compass of the brand always steps to one side in order to move forward – with new stories, new products and a clear sense of the future. Sustainability is not a trend here, it is a fixed part of who Futah is.

Founded in Portugal, Futah is made for people who live freedom and find their own nature in it. Simple, uncomplicated – the way nature should be.

Production

Futah uses a special weave inspired by traditional Arabic towels. With great respect for this old craft, the brand reinterpreted the concept, developed the fabric composition further and designed unique patterns – inspired by the Portuguese beaches where its roots lie.

The result is a lightweight, hard-wearing towel made of 100% cotton that dries quickly and takes up hardly any space – ideal for hot days and cool nights.

Every material used to make the products is carefully selected, and the production facilities are certified to STANDARD 100 by OEKO-TEX®, which guarantees best practice in the textile industry.

Along the entire value chain, Futah is committed to acting ethically and sustainably.

Founders

Two sisters, a cousin and a family trip together: that is how the story of Futah begins.

Three Portuguese travellers discovered a beach towel in Africa that changed their lives – and the lives of many others who cannot do without beach and sun either.

Futah was founded in 2012, but Catarina, Mariana and Ricardo have been inseparable since childhood. That same philosophy of trust and closeness shapes the way the brand treats its customers – because Futah is and always will be a family business.

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